About Us — Facets Gems
Est. 1978 · Los Angeles, CA

A family built on diamonds.

Over 48 years, three generations of the Facets Gems family have been designing and creating custom jewelry — passed down from parent to child, shaped by craft, experience, and a genuine love of the work.

1978 Founded
48+ Years in Business
3rd Generation
Best Diamond Jewelry Store in Los Angeles, CA
Our History

Where it all started

Facets Gems was established in 1978 in Los Angeles. What began as one craftsman's vision grew into a full family business — a tradition passed down from generation to generation for over four decades.

We do special orders for retail jewelers from all over the country. Fast service, the best price in town, and we stand behind every piece we make. We're fully equipped to handle your needs and wants until you are completely satisfied.

We feature high-quality jewelry including unique designs, custom jewelry, and wedding jewelry. Come see our one-of-a-kind specially made pieces and work directly with our designer to create something made only for you and your special one.

We pride ourselves on our amazing engagement rings and our large variety of diamonds. Try us once, and you will be satisfied.

What We Stand For

Our specialties

Quality You Can Count On

We stand behind every piece we make. If you're not satisfied, we're not done — that applies to every customer, every single time.

Best Price in Town

Competitive pricing for retail customers and jewelers nationwide. Fast turnaround, fair pricing, and no compromise on the finished product.

Custom from Scratch

Work directly with our designer to create jewelry made only for you. Unique pieces, wedding jewelry, and one-of-a-kind designs built to your vision.

Our Diamonds

Natural & Lab Grown

Earth-Mined

Natural Diamonds

Formed deep within the earth over billions of years. Rare, timeless, and one-of-a-kind — each stone with its own unique character.

  • Certified by GIA and leading grading labs
  • Conflict-free, traceable sourcing
  • Every shape and size available
  • Timeless investment quality
Lab Created

Lab Grown Diamonds

Chemically identical to natural diamonds, grown with modern science. Same brilliance and hardness — at significantly better value.

  • Optically identical to mined diamonds
  • Greater size for your budget
  • Independently certified and graded
  • Responsibly grown
Meet the Owner
Joe W. Business Owner

"I started as a diamond setter. Everything else came from just loving the work."

From diamond setter
to business owner

Joe's story didn't start behind a counter — it started at a workbench. His first role was as a diamond setter and custom jewelry designer, and from that hands-on beginning, he built his knowledge from the ground up.

Year after year, as experience grew, so did his understanding of every corner of the jewelry business — sourcing, designing, selling, and most importantly, listening to what customers truly wanted.

After many years of mastering the trade, Joe opened multiple locations and turned a lifelong dream into reality: a store with his own name, his own unique styles, and a reputation built entirely on the quality of the work.

Diamond Setter Custom Designer Est. 1978 Family Owned Multi-Location
How It Works

Your experience with us

01

Come In or Reach Out

Visit us in Los Angeles or connect online. We serve customers nationwide and retail jewelers across the country. No pressure — just a real conversation about what you need.

02

Choose Your Diamond

Browse our wide variety of natural and lab grown diamonds. We'll walk you through every detail — grade, origin, certification — until you feel completely confident in your choice.

03

Design Your Piece

Work directly with our designer to create something uniquely yours. Custom jewelry, engagement rings, wedding bands — we build it from scratch to your exact specifications.

04

Satisfied or We're Not Done

We don't consider the job finished until you are completely satisfied. That's been our promise since 1978 and it's not changing anytime soon.

Ready to Start?

Try us. You'll be satisfied.

We've been doing this since 1978. Come check us out — we're fully equipped to handle your needs and wants, and we won't stop until you're happy.

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